Translation

A lot of content within tourism is either poorly translated or the content does not adequately cover the local area. Tourism is our expertise in web localization and translation.

Your Tourist Website

Get your tourism website content translated and written accurately, relevantly, and meaningfully. At the same time, consideration has been given to SEO, and consistency in terminology has been maintained.

Language & Quality

Some operators use cheap solutions because the subject seems easy. However, this often results in texts with incorrect and inconsistent terminology, containing errors and not being tailored to the audience. Remember that quality leads to customers. AI can make texts dull.

Up-to-date & News

Are your tourism pages maintained from year to year? Do they include new information, designs, practical details, bus connections, and priorities? Does your website align with articles and press releases or brochures? We can make arrangements for this.

Recommended Content - create opportunities and experiences

The content on tourism websites varies widely. Often, multiple searches are required to find the right information, even if you've identified a package tour in a catalog. Tourism isn't just about official pages; sometimes, they forget fundamental things, such as people not necessarily having a car, wanting to explore on their own, or traveling with children who have specific needs. Keep in mind that a picture of a beach may not be sufficient, as there are plenty of those. There's a need for easily accessible information that is straightforward to find. Otherwise, people may turn to AI and find entirely different places. Also, ensure linguistic coverage. Translate pages and app updates for them. Don't forget to refer to apps and social media pages. Many places, hotels, travel portals, and public transportation have apps that are easy to use and available in multiple languages. Create a list of links, information, apps, and social media pages to check (which can be partially automated, possibly with AI or by us). Some websites can even resemble small portals.

FOCUS LOCALLY

Focus on local attractions, geography, restaurants, hiking, and guided tours. Remember to include tastings with small videos and pictures. Provide links to other relevant resources. Emphasize the uniqueness of the place—it sells. Make sure to have pages in relevant languages. Similar to old tourist brochures, you can create a summary with small font for those who prefer a quick overview.

Sustainable Tourism

Tourism today needs to be sustainable: Transportation and travel play a significant role. However, hotels, restaurants, attractions, etc., can also be highlighted as environmentally friendly and sustainable. Certain aspects can be challenging, such as air travel and cruise ships, which can have environmental impacts.

tRANSPORT FORTH AND BACK

It's good when everything is taken care of, but remember details about transportation to and from holiday destinations (late/early departures, accessibility, refreshments en route, etc.). Regarding attractions, keep in mind that some prefer to go on self-guided tours. They shouldn't be forced into organized tours or car rentals. Many places offer options for more or less public transportation. Link to these (bus, boat, train, bike rental), contributing to sustainability. Currency exchange options matter too, as visitors will eat in restaurants and buy souvenirs. Public transport and hotels have easily accessible apps in many languages. Don't overlook these.

BROAD FOCUS ON YOUR GOAL

Unless it's specifically targeted at senior tours or child-restricted solo trips, ensure that there's something for all age groups. Accessibility, adventurous content, free play areas, water parks, and children's menus in restaurants are important considerations. Provide links to reviews. Unless the business is solely focused on the number of participants on a bus tour, remember to diversify by emphasizing quality and catering to different demographics. Don't forget to refer to relevant apps.

SIGHTSEEING & ATTRACTIONS

Attractions sometimes have their own page, while other times it's just a section. Occasionally, it may be just a picture, and one has to rely on the bus tour to provide an opportunity to see it.However, try to create standard pages about attractions. You can link to them from various places (including from pictures). Perhaps people want to visit them even if they're not included in a package. Therefore, include links to official websites, opening hours, updated prices, dining options, and cafes, links to public transportation, cycling routes, car rental, and facilities for children (play areas, swimming pools, animals).

lINK SURROUNDINGS AND LOCALS

If you're staying for a few days at a hotel or in a particular city, remember to highlight the uniqueness of that place - not just mentioning well-known things or myths. For instance, there are many other things to see in Helsingør besides Kronborg. Include links to local attractions but also locals who assist in welcoming tourists, if applicable. This could involve showcasing lesser-known attractions, city tours, B&B accommodations, nature exploration, a boat trip or fishing excursion, visits to a farm, tastings, and purchases from local businesses. Tourism is not limited to official tourism offices. You can collaborate with bus companies as well as public transportation. You can find a lot on Google Maps, but also create direct links and catalogs.

DetaILS AND OPPORTUNITIES

Remember to include both interesting and necessary details. Clearly indicate places (beaches, attractions) where admission is required and not included in the tour. If there are links, it will likely be evident from those. Good service also means that people should be able to write (contact form) or call with questions. While it can be challenging, people can use links. You can also set up a bot/chat using AI, but that is still a bit innovative. Google Maps is often useful in providing this information.

AI AND THE REAL WORLD

You can certainly create a page about a place with AI, but you should be aware that you may only capture the most basic information. The unique and special details, such as those found on Google Maps, are often omitted. There might be a bias in favor of information and myths that are highlighted, overshadowing other important aspects. Create a mind map and conduct a thorough fact-check. For new tourist attractions that aren't well-known on Google, using AI might be a limitation. In such cases, a consultant is needed to conduct research, and this is a service we can provide at Tourist Translations, Nenolink, and Nenoweb.

Bring linguistic proximity and quality into tourism. Make it feel like being there in person.

SAs a Service Ambassador, I take on tasks (consultancy or paid) preferably internationally, within hotel, hospitality, conference/MICE, travel, and tourism. Additionally, I work as a guide. As indicated on my LinkedIn profile dk.linkedin.com/in/nielsenhenrik, I have previous experience in support and service, an international background with the WHO Regional Office for Europe, and extensive experience in IT and languages.

Use of professional tools

Here we don't translate in Word. We use professional tools such as CAT Tools and AI during the translation. We have tools for accurate terminology, and most importantly, we employ IT-based quality checks. There are far too many pages with poor texts and spelling mistakes.

Websites with Nenoweb

Nenoweb is an activity under nenolink. We create websites and SEO-optimized content for the pages. We take responsibility for ensuring that the content is relevant and linguistically correct. You can learn more at nenoweb.com. At nenolink, we also provide translation services for websites and other documentation into Danish.

Tourism as background

I have a supplementary background in tourism. I am a certified Service Ambassador (Basic Sales) from Helpahead in Copenhagen. I have worked at Expedia's Scandinavian customer service in Helsingborg. Additionally, I have several years of experience in web localization for a major Icelandic tourist organization, as well as various other smaller tasks.

Education in tourism

I am a certified Service Ambassador from Help@head, specializing in sales psychology and basic sales. For information about Help@head, you can visit their website here: Help@head.

As a Service Ambassador, I take on tasks, whether consultancy or paid, preferably internationally, within the fields of hotel management, hospitality, conferences/MICE, travel, and tourism, as well as guiding. As indicated on my LinkedIn profile dk.linkedin.com/in/nielsenhenrik, I have previous experience in support and service, with an international profile at the WHO Regional Office for Europe, along with extensive IT and language expertise.

You can find my BlueOcean© CV on LinkedIn. During the (fantastic) intensive 6-week training program in Sales and Sales Psychology at Help@head in collaboration with KEA, I further delved into this field. I undertook this as a self-funded supplement to my consultancy business.

In addition to sales and sales psychology, we covered the following areas, with guest lecturers from the industry and visits to companies such as WakeUp Copenhagen, Regus Winghouse, BellaSky, and Bella Center. As a Service Ambassador, I provided booking, sales, and support for two major global hotel and travel portals at Convergys/Concentrix (an OTA) in Helsingborg for 6 months.

Relevant tasks in tourism

The following areas are relevant to me:

Hotel: Hospitality (Operations, Technical Service, Reception, Front Office, Back Office, Revenue Management, Upselling, Web Development, Webmaster)

Conference (MICE): Conference Coordinator, Conference Host, Technical Service, Webinars, Support, Equipment, Office Hotel, Guide, Web Development, Webmaster, Event, Event Design

Tourism & Travel: Travel Agency, OTA (Online Travel Agency), Customer Service Agent (CSA), Support, Destination Development, Tourist Organizations, International Organizations, Sales, Service, Incoming, Outgoing, Cruising, Guide, Web Development, Webmaster, Amadeus.

I have completed a case assignment on office hotels.

Information about the training for a Service Ambassador can be found on Helpahead.dk